The Truth About Cutting the Cable TV Cord VIDEO
Ad agency Hill Holliday recently conducted an experiment, asking five families to give up cable TV in favor of connected TV devices for a week.
Replica Bags The growing availability of online Replica Bags Wholesale content and video subscription services, coupled with high quality replica handbags an exploding market for connected devices, has pushed the idea of cord cutting or dropping a traditional cable TV subscription package in favor of online video sources into the mainstream. But how viable is the concept, really? Replica Bags
Designer Replica Bags For Fake Handbags its experiment (which the agency stresses was not intended as a scientific research study), Hill Holliday provided each family with a different connected device: Designer Replica Bags the Roku, cheap replica handbags Apple TV, Xbox Fake Designer Bags 360, Boxee Box and Google TV. Designer Replica Bags
The agency conducted interviews with the participants at the beginning and end of the week, and also had the participants record their own thoughts throughout the process. Hill Holliday compiled that footage into a short video clip and presented the results of the experiment at last week’s TVnext summit.
Fake Designer Bags Connected Devices Aren’t Cable Box Replacements (Yet) Fake Designer Bags
Wholesale Replica Bags The big takeaway from the experiment is that in Handbags Replica their current iteration, connected devices are not replica Purse drop in cable box replacements. Ultimately, this makes a lot of sense. Wholesale Replica Bags
purse replica handbags As Hill Holliday notes in its write up of the experiment, none of the connected devices used in the study are advertised as cable TV replacements. Most of these devices cheap replica handbags are promoted as a way to augment purse replica handbags regular TV viewing and not as a sole provider wholesale replica designer handbags of video content. purse replica handbags
Replica Handbags Where connected devices fall short of emulating the cable TV experience Replica Handbags (at least in this experiment) can aaa replica designer handbags be separated into two areas: Replica Handbags
cheap replica handbags The Live TV Conundrum cheap replica handbags
replica handbags china Live content is a problem for which there is no easy solution. Live streams of special events the Olympics, the KnockOff Handbags State of the Union, global rock concerts are becoming more common, but traditional programming is still largely available online only aaa replica designer handbags after it has aired on regular TV. replica handbags china
KnockOff Handbags Live sports content is actually making a lot of headway on connected devices with subscription offerings from the MLB, NBA and NHL. This content is great for sports fans it’s basically akin to the various packages offered by satellite providers like DirecTV but it can be expensive for the viewer who just wants to watch an occasional local or cheap replica handbags national game. KnockOff Handbags
replica Purse Interestingly, the solution for live Replica Bags Wholesale content on connected devices is actually being offered high quality replica handbags up by the cable companies themselves. replica Purse
high quality replica handbags After ignoring replica Purse users who Replica Handbags consume content on devices that are not traditional TV sets for the better part of the decade, cable companies are finally ramping up their own connected cheap replica handbags offerings. high quality replica handbags
aaa replica designer handbags In December, Comcast replica Purse released the first version of its XfinityTV app for the iPad. The initial release of the app allows users to treat it as a giant remote control, but future versions will include the ability to stream OnDemand content on the iPad. Comcast has also said it will offer wholesale replica designer handbags live TV streaming through the app Replica Designer Handbags in the future as well. aaa replica designer handbags
Meanwhile, Verizon is already testing some live streaming apps for the iPad and other tablets.
I have long been of the opinion that the cable companies have the most untapped potential in the evolving connected device market. Rather than competing against offerings from Amazon, Netflix and iTunes, cable companies should leverage their strengths and make content more accessible on computers, tablets and smartphones.
What Connected Devices Can Fake Handbags Learn From Regular TV
Replica Bags Wholesale The biggest hurdle for connected devices, replica bags in their current form, isn’t necessarily with content it’s with usability. Replica Bags Wholesale
One of the experiment’s participants commented on how aaa replica designer handbags TV is a “passive” experience. This is true. For better or worse, television requires very little effort on the part of the user. Aside from changing the channel or looking at the onscreen TV guide, television is just “there.”
Connected purse replica handbags devices, on the other hand, demand a lot more user effort. Viewers have to make conscious choices about what content they want to watch. This is fine if someone wants to watch a specific movie or TV show, but it can be less satisfying for the channel surfer. There is much less serendipity built into the current generation of connected Replica Bags Wholesale devices.
TiVo, arguably the biggest disruptor in the television industry Replica Bags Wholesale during the last 25 years, understood the importance of replica handbags china becoming part of the passive experience. TiVo high quality replica handbags updates itself in the background, fuses its interface in with that of the cable box and works just like a living, breathing VCR.
Replica Designer Handbags Aside from content cheap replica handbags disputes, the biggest wholesale replica designer handbags user complaint we hear about Google TV is that it is too hard to use. In other words Google and its partners didn’t take a TiVo approach to integrating with the living room. Replica Designer Handbags
Likewise, even the best set top boxes have usability issues that prevent them https://www.ermobags.com from truly operating as background devices. A frustrating aspect of setting up Boxee or Roku is that despite being “connected,” these devices require using a computer or smartphone to set up or enable accounts with Netflix or Pandora. Apple makes the Netflix sign in process much less time consuming, but even then, a user cannot sign up for a Netflix account from within the Apple TV.
Fake Handbags Connected devices and their associated services are by design, not going to match the totally passive nature of a traditional television set. That doesn’t mean that the setup process and playback options can’t be better optimized to fit in with other aspects of the television. Fake Handbags
Where this is particularly true is when it comes to finding content. Rather than Replica Bags Wholesale having to search services individually, connected devices could take a page from Clicker’s playbook and make it simple to search across providers from a single interface.
wholesale replica designer handbags What Connected TV high quality replica handbags is Good For wholesale replica designer handbags
Designer Fake Bags The nature of this experiment was purposely strict. Still, in my own unscientific experiments, I have seen some different results when observing how regular TV watchers (and non techies) adapt to connected devices. Designer Fake Bags
Handbags Replica For Christmas this past year, I got my parents who represent the older end of the 18 65 television viewing demographic a Roku box. I did not get this box as a cable replacement, but I intended for it to augment their viewing options. After I set it up and signed them up for Netflix, Wholesale Replica Bags my parents love the Roku box, which they use to watch old movies and Replica Bags catch up on old episodes of 24 Handbags Replica
replica handbags online On a similar note, I got my Wholesale Replica Bags mom an iPad for her birthday back in August. The device has become Wholesale Replica Bags an integral part of her life and she takes it everywhere. Just this weekend, she was telling me how she uses the ABC app to Fake Handbags catch up on her TV shows while putting on makeup in the morning replica handbags online.